The first full chain gold jewellery trade hub integrating China and the Arab world

Silk Road · Arab Gold Jewellery Expo Center, linking the Middle East and China to power a new global jewellery trade ecosystem

Global first positioning

The only full chain trade and cultural expo platform dedicated to Arab jewellery culture.

Million scale targeted traffic

Deep partnership
with the Guzhen International Lighting Fair, attracting over 100,000 global buyers each year, including more than 20,000 Middle East purchasers.

Middle East tailored amenities

Dedicated prayer rooms, halal dining, and 24 hour secured managed warehousing, designed to respect and meet the cultural and lifestyle needs of Middle East buyers.

End to end cross border services

Backed by national market procurement trade pilot policies, we provide one stop customs clearance and settlement support from raw material import and processing to finished goods export.

No language barriers

Arabic and English bilingual support throughout the entire process, with operations staff trained in Middle East business etiquette.

In house brands drive traffic

Moon Jewellery Group operates two flagship brands, THE Moon and Thaj Gold, in parallel storefronts, enabling shared footfall and mutual referrals across shopping scenarios.